Digital or offset
How to choose between digital and offset by quantity, color and timeline.
One of the first questions on any packaging project is how to print it. Digital and offset are two different worlds, and each shines in a different situation.
The right choice saves time and money - so it's worth understanding the differences before design even begins.
There's no “better” press - there's one that fits the run length, the timeline and the colors of the project.
01. Digital: fast and flexible
Digital print suits short runs, multiple versions and pilots. No plates are needed, setup is quick, and artwork can change from one unit to the next - a fit for launches, limited editions and market tests before a large production run.
02. Offset: consistent and cost-effective at scale
At larger quantities, offset can become more cost-effective: a lower cost per unit, precise and repeatable colors, and options for spot colors, depending on the equipment. The choice also depends on the stock, finishes and timeline; finishing is available in digital workflows too.
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